How Many Etsy Listings Should I Have

Nov 29, 2023

This image shows a blog post answering the question: How many Etsy product listings should I have in order to get daily sales on Etsy? Based on his own experience, the author answers it in 5 points
This image shows a blog post answering the question: How many Etsy product listings should I have in order to get daily sales on Etsy? Based on his own experience, the author answers it in 5 points


Have you been told that you need at least 500 product listings to succeed on Etsy? Or maybe someone else claimed that 100 would be enough? Several myths circulate about this issue, which still remains important and valid.

So, you're wondering how many listings you should actually aim for? Well, let me share my experience with you. I've been an Etsy seller for over a year and a half now, and I can confidently say that those who insist that you need hundreds of product listings to succeed on Etsy are wrong. In this article, we will delve into the detailed answer to this important question, which will help you in creating your Etsy selling strategy.

It depends on your niche

First and foremost, it is important to consider the niche in which you are selling. If you are selling products that require a lot of time and effort to create, reaching 100 product listings can be quite challenging. In the Notion niche, for example, the most successful sellers typically have a maximum of 20 product listings. This store, for instance, only has 7 products, but with an estimated monthly revenue exceeding $60,000.

It is important to analyze your competitors and see how many products they offer on average and how much time it takes to create each one. If you are in an artistic niche, such as selling designs in PNG format, having a large number of product listings is more likely to boost your sales, if they maintain a high level of quality.

Think quality over quantity

Remember: quality always trumps quantity. It's super important! Let's say you're in a niche where most Etsy shops have around 500 product listings.

Currently, you only have 30 listings and you're eager to quickly reach the 500 mark by listing as many products as possible. Believe me, this won't work if you solely focus on quantity. Rushing the quality of your products will lead to no favorites or sales. Moreover, Etsy's algorithm will see that most of your products are of no interest to anyone, negatively affecting the "shop performance" indicator in Etsy's algorithm.

Therefore, the more low-quality products you list that receive no purchases or favorites, the less likely your future products are to succeed. The algorithm will see them as similar to all others. Hence, quickly listing a number of products can actually harm the ranking performance of your shop. Always keep this in mind when creating a new product.

Listen to your customers

Here are some specific tips tailored to Etsy sellers who have already made a few sales, and let me tell you, it can really help you find some future bestsellers.

Among the 9 best-selling products I've created, guess what? 5 of them were suggested by customers! So, here's the principle: never, and I mean never, ignore a customer's request or idea.

It's a clear sign of potential demand and a golden opportunity to stand out in a sub-niche with little or no competition. This is how future bestsellers are born! And if you don't receive many suggestions, don't worry.

You can simply reach out to your customers directly via message, but remember to avoid being too pushy or spammy. Here are the statistics of a product since its creation, which was suggested by one of my customers. Not bad, right?

This image shows how I create Etsy listings just by listening to customers' ideas.

What I would do for my Etsy store

What I would do is simple. First, I would analyze the number of product listings per Etsy store in the niche I've chosen.

Then, I would focus on creating listings for the best-selling products. My goal would also be to create as many products as possible, ensuring attention to product quality, thumbnails, and mockups.

To enhance my product listings, I would listen to customer reviews and feedback. Lastly, I would promote my best-selling products or those that can compete with the top sellers.


In conclusion, there is no definitive answer to the number of Etsy listings you need to perform well on Etsy. What matters most is the alignment of your products with your niche, creating high-quality products, and understanding your customers' needs. I hope the information shared in this article will help you determine the optimal number of product listings for your shop and niche.

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