How to Create the Best Mockups for Etsy

29 nov. 2023

This image represents a blog post about the importance of mockups on Etsy. Thumbnails to boost traffic and mockups to convert and increase sales.
This image represents a blog post about the importance of mockups on Etsy. Thumbnails to boost traffic and mockups to convert and increase sales.

Introduction to Etsy mockups

Thumbnails and mockups play a significant role in achieving consistent sales on Etsy. Starting with thumbnails that grab attention and boost traffic, then using mockups to convert those visits into sales. While some customers will read the description, believe me, the most crucial for conversion are these visuals. And if it doesn't work, you'll need to analyse your analytics to find out where the issue is coming from. Let's now see how we can structure and create mockups that convert for your product listings.

Create attractive Etsy thumbnails

It's a crucial aspect of your visuals, and let's be honest, it can be a bit tricky, especially at the beginning. You need to keep up with the trends in your niche, but at the same time, you have to find a way to stand out from the competition.

So, how do you do it? Well, try incorporating unique elements or vibrant colors in your thumbnails to catch buyers' attention. The key is to strike that balance between following the trend and being distinctive. Remember, Etsy thumbnails are now in a square format, so make sure your design fits this format well and follows the right dimensions.

What are the benefits of your products and the problems they address?

In your Etsy mockups, you should showcase customer needs and emphasize the benefits of your product. Demonstrate how it can solve potential customer problems, and the more easily understandable it is, the higher the chances of converting their visit into a sale.

Let's take an example, suppose you are in the digital planner niche: focus on how your product can enhance organization, boost productivity, and simplify your customers' lives. In this niche, there is an Etsy seller earning over €20,000 per month with just one product.

By analyzing their product, I noticed that on the second product presentation page, they outline potential customer issues, then show how purchasing their product would be beneficial. If you are in a competitive niche, also highlight why your product offers superior advantages compared to your competitors.

Show them how your product works

You need to find a way to help your potential buyers understand how your product works in the simplest and easiest way possible.

Show them the value of what you offer. Demonstrate how your product works, highlight its key features, and emphasize how user-friendly it is.

Illustrate the results of using your product and provide examples and specific scenarios that help them envision the benefits. Personally, what I like to do is show them a "Before" and "After" scenario so they quickly grasp how it works and the potential benefits. You want customers to visualize using your products.

If they struggle to understand what you're selling, they will never buy your product.

Show your positive Etsy reviews

Create an image showcasing the positive reviews your store or product has received, highlighting the most glowing comments. This builds buyer confidence. Additionally, if the potential buyer was already somewhat convinced of your product's quality, positive reviews could be the detail that tips the scales, converting their visit into a purchase.

Personally, I create an image featuring the top 5-7 reviews regarding the product in question. I also aim to select reviews that explain how purchasing my product has benefited them.

Create an "How to" page

Depending on the type of product you sell, adding a 'How-to' page to your Etsy mockups can be a good idea. If your product is new or unfamiliar to potential customers, it's essential to provide clear and relevant instructions on how to use it or make a purchase. This page is mainly intended to reassure them, instill confidence, and implicitly let them know that they can rely on you if they ever need assistance with their order.

Showcase your bundle if you have one

If your product is part of a bundle, promote it in your Etsy mockups and include a direct link to the product in the description. This not only drives organic traffic to the bundle product listing but also increases the chances of selling additional products (at a higher price).

Also, remember to ask yourself if your mockups are better than the best-sellers in your niche. If you're not sure, it means you still need to improve them.


In conclusion, creating high-quality thumbnails and mockups is crucial for selling your products online. By following the advice above, you'll be on the right track to drive more traffic and convert more sales with your Etsy store.

Remember to make your images visually appealing and consistent, showcase the potential benefits of your product, display positive customer reviews, create a "how-to" page, and feature your bundle if you have one. The style of your mockups should follow the preferences of your audience.

By taking all these steps, you'll create an effective customer journey that is more likely to turn a mere visit into a sale. However, always ask yourself this simple question before listing your product.

Are my mockups better than those of the best-sellers' shops in your niche? If you're not sure, it means you still need to improve them.

If you're selling digital planners, Notion templates, or any kind of products that need to be showcased on a laptop or tablet, feel free to download my tools in Canva. These templates are free and fully customizable.

Thank you for taking the time to read my content! If you enjoyed it, grow your Etsy store and don't want to miss any posts, don't hesitate to follow me on Youtube or X.