Digital Products to Sell on Etsy

4 déc. 2023

This image showcases a variety of high-potential digital product Etsy niche ideas.
This image showcases a variety of high-potential digital product Etsy niche ideas.

Introduction to 3 profitable niches on Etsy

Gone are the days when Etsy was solely a platform for handmade furniture, craft supplies, personalized gifts or for selling vintage clothing. Digital products now play a significant role, and for good reason. Selling digital products on platforms like Etsy offers numerous advantages over physical products. In this article, we will delve into some of the benefits of selling digital products on Etsy and digital niches that may pique your interest.

Digital product vs physical product on Etsy

Selling digital products on platforms like Etsy offers several advantages over physical products. These include more passive income, higher profit margins, higher customer reviews, better seller protection, payment reserves that don't affect you, and the ability to reach a global audience. Selling digital products is less risky and less stressful, but also more competitive.

Sell ​​to other Etsy sellers

Selling to other Etsy sellers is definitely something to consider. With 7.5 million active sellers, there is a strong and consistent demand for products related to Etsy sellers. They are often willing to pay a higher price to enhance their shops, and they are also more likely to leave 5-star reviews. For me this is the perfect Etsy shop idea as the popular niches often sell to this audience.

#1 Etsy Niche Ideas: Midjourney Prompts and GPT Chat

It is worth noting that there are approximately 20,000 search results and a monthly search volume of 1,000, which is quite promising. Let's look at the pros and cons of this niche:


  • High demand

  • Easy to create a bundle

  • Not the most difficult product to manufacture

  • You can sell the prompts to other Etsy sellers


  • Increasing competition

This image represents one of the best online business ideas for your Etsy store: Selling Midjourney or using a ChatGPT prompt.

#2 Etsy Niche Ideas: Notion Template

The Notion template niche is an excellent Etsy niche because the competition is quite low and stable, while the demand is rather high. With only 13,000 search results, your product has a good chance of being noticed and, even better, purchased. However, creating a solid Notion template requires certain skills. If you are just starting out, it may take about a month to reach a good level before you can start selling Notion templates. Also, keep in mind that the higher the barrier to entry, the less likely you will be to face competition. Let's look at the pros and cons of this niche:


  • High demand

  • You have the opportunity to differentiate yourself

  • You can easily create a bundle

  • Prices are high


  • You cannot list a large number of products

  • Some stores are already well established

Among the great Etsy shop ideas I introduced to you, this one is probably my favorite: selling Notion templates.

#3 Etsy Niche Ideas: Mockups

Selling mockups on Etsy is also a great idea. It's an option that requires only a small investment, which can be made even simpler with AI. And the best part of all this?

You'll be selling to 2.5 million active Etsy sellers, so demand is definitely high and stable. Furthermore, there are so many sub-niches you can explore!

Personally, I suggest keeping an eye on current trends. Every year, new products become popular. For example, in 2023, the Tumbler 40oz was a huge success, and some shops made crazy sales (including mine!). So, if you follow these trends and create mockups for these niches, you'll definitely get sales.

It's also quite easy to create bundles for these mockups. Common sub-niches for mockups include t-shirts, sweatshirts, mugs, cups, and wallpapers. But don't limit yourself! You can also try other items like notebooks, bottles, cans, and even bags. The possibilities are endless, really!


Selling digital products on Etsy has its benefits. It's a great way to earn passive income, with higher profits and international reach. You can even sell to other Etsy stores, allowing you to benefit from consistent demand, potential for higher prices, and more positive reviews.

We've explored some niche options like Midjourney and Chat GPT prompts, Notion templates, and mockups. Each option has its own pros and cons, but there are plenty of other opportunities on the platform to build a successful Etsy shop.

If you want to learn how to find a profitable niche, follow the link below. You'll learn everything you need to know to find the most profitable niche for your own Etsy shop.
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